San Carlos Charmer Sold for $352,000 Over-Asking

Our listing beat the market average of like properties in cost per square foot by $208.

Our clients had two main objectives with selling their home: achieve the highest sales price in the shortest amount of time possible and save on listing commissions. After competing against and beating a notable Intero real estate team, we got straight to work. A small budget was allocated to updating the property and a plan to modestly update the property was detailed for our sellers. It’s always our goal to maximize the return on investment which we did by opting to start with some general landscaping. The grass, shrubs and trees were all overgrown and blocking the view of the more than 10,000 square foot lot. To increase curb appeal, mulch was used in place of grass to brighten the space and a few palms were planted. The exterior and interiors were both repainted using contemporary colors that emphasized the space and photograph well. A cleaning crew was tasked with giving the interior a deep cleaning. All drawers, cabinet surfaces, appliances, light fixtures and flooring were cleaned thoroughly. Professional window cleaners made sure both interior and exterior surfaces were spotless which is important when photographing in extremely high resolution. Once the home was clean the stage was set to bring in our talented interior staging team. Furniture, colors and textures were all taken into consideration to highlight and balance the positives and drawbacks of the home. A ‘Coming Soon’ sign was put up during the last two weeks of the updating timeline to alert the neighborhood, passersby and to address pre-marketing questions from the general public. All of the marketing and preparation paid-off handsomely for our clients with the property selling for 29% over asking and beating the city price per square foot average by 10% for that season.

Our listing beat the average length of escrow of like properties by 17 days.

With both of the sellers working full time Rickey managed the entire updating project which consisted of:

Design: Selecting all materials related to the remodel including:
Paint: (Interior) Main walls, ceiling and baseboard color and finish. (Exterior) Main walls and trim.
Landscaping: Plants, shrubs, mulch and their general layout.

Management: Oversee all contractors, their timeline and budgets.
Paint Contractor: Prepare and paint both interior and exterior surfaces.
Landscape/Hardscape Contractor: Tasked with removing all overgrown grass/weeds, shrubs, trees and bushes. Install mulch and potted plants.

Marketing: Oversee and implement strategy for maximum effectiveness.
Cleaning & Staging: The entire home was deep cleaned then staged to enhance the living spaces and give visual representation of style and function of the layout.
Photography: Multiple exposure blending of all images, color corrected, color graded and exported for print and digital purposes.
Website: A full, custom website was developed to showcase all aspects of the home.
Print: Professionally designed flyers printed on premium paper stock.
Broker Tour: A broker tour was held to ensure local brokers and their agents previewed the home.
Open House: Saturday and Sunday open house sessions were scheduled to ensure interested buyers previewed the home.

“I have had the opportunity to work with Rickey twice by now; I bought and sold my house with his help. Both cases had challenges and Rickey was always there to help us through the process, every time with great success in the end. There are a lot of realtors working in the market. What I really like about Rickey is that he tries to break the status quo, to transform the real-estate industry to the needs as of today, especially tailor it to the market needs in the areas he is focusing on, making it better for the clients. I would work with him any time in the future and strongly recommend him for anyone, who has not gone through a home purchase before or who wants to get someone reliable to help.”


Our clients saved over $15,000 on listing commissions by working with Vesta.